Thursday, 16 August 2007

Web 2.0 is a feature

Too many people are doing too many different and irreconcilable things all at once on the web, should we say that web 2.0 (Web 2.0 is a phrase coined by O'Reilly Media in 2003 (and later popularized by the first Web 2.0 conference in 2004) in reference to a perceived second generation of web-based communities and hosted services) is the future capabilities of the internet? No, it is just a feature, same as speed, security, compatibility. You don't have to participate as long as you are satisfied with your current approach on site exposure and application handling.

But most of the early Web 2.0 successes are consumer-focused, with many dedicated to social networking. Like AdSense, which has given Madison Avenue executives the collective jitters, the Open Architecture Network suggests that 2.0's cocktail of collaborative technologies can have an equally radical influence on business and industry practices. In the case of the OAN, the industry in question is architecture.

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